AdBid author
Emily Watson
Marketing Director
Articles by Emily Watson
guides
Facebook Account Restricted from Advertising? Here's Why and How to Fix It in 2026
A restricted ad account doesn't have to mean game over. Learn the common causes and step-by-step process to regain full advertising access.
tracking-attribution
Proven Ways to Increase ROAS in 2026
ROAS is useful but flawed. Learn how to measure incremental impact, automate optimizations, and connect ad performance to customer lifetime value.
guides
Meta Value Rules: Complete Conversion Guide 2026
Stop optimizing for lowest-cost conversions. Learn how Meta Value Rules let you bid more for high-value customers and less for low-value ones.
guides
Understanding Meta Advantage+ Sales Campaigns: 2025 Guide
Everything you need to know about Meta Advantage+ campaigns. Learn how ASC works, when to use it, and optimization strategies for maximum ROAS.
industry
Facebook Ads vs Google Ads: Where Should You Invest in 2025?
A data-driven comparison of Meta and Google advertising platforms. Learn which platform is best for your business based on industry, goals, and budget.
guides
Why Was My Facebook Ad Rejected? 8 Fixes
Ad rejection is frustrating but usually fixable. Learn the 8 most common reasons Facebook rejects ads and exactly how to get them approved.
guides
How to Scale Mobile App Advertising in 2025
A comprehensive guide to mobile app marketing. From App Install campaigns to SKAN optimization and beyond.
ad-performance
10 Proven Strategies to Improve Your ROAS Today
Struggling with low ROAS? These 10 actionable strategies will help you improve return on ad spend immediately.
best-practices
The Complete Black Friday Advertising Strategy Guide
Prepare your ad campaigns for Black Friday success. Timeline, budgets, creative strategies, and optimization tips.