Calculate your Click-Through Rate instantly. Compare your CTR with industry benchmarks for Google, Facebook, TikTok, and more.
Click-Through Rate (CTR) measures how often people click on your ad after seeing it. A higher CTR indicates that your ad is relevant and engaging to your target audience.
Example: If your ad receives 150 clicks from 10,000 impressions, your CTR is 1.5% (150 / 10,000 × 100).
| Platform | Avg. CTR | Your Status |
|---|---|---|
| 🔍Google Search Ads | 3.17% | |
| 🖼️Google Display Ads | 0.46% | |
| 📘Facebook Ads (Feed) | 1.11% | |
| 📷Instagram Ads (Feed) | 0.88% | |
| 🎵TikTok Ads | 1.5% | |
| 💼LinkedIn Ads | 0.44% | |
| 🐦Twitter/X Ads | 0.86% | |
| 📺YouTube Ads | 0.65% |
* Benchmarks are industry averages and may vary by campaign type, targeting, and creative quality.
CTR (Click-Through Rate) is a metric that measures the percentage of people who click on your ad after seeing it. It is calculated by dividing the number of clicks by the number of impressions and multiplying by 100.
CTR is calculated using the formula: CTR = (Clicks / Impressions) × 100. For example, if your ad receives 150 clicks from 10,000 impressions, your CTR is 1.5%.
A good CTR varies by platform. For Google Search Ads, 3-5% is considered good. For Facebook and Instagram Ads, 1-2% is average. Display ads typically have lower CTRs around 0.5%. Higher CTRs indicate more relevant, engaging ads.
CTR is important because it measures ad engagement and relevance. Higher CTR can lead to lower costs per click (in platforms like Google Ads), better ad rankings, and indicates that your targeting and messaging resonate with your audience.
To improve CTR: 1) Write compelling headlines with power words, 2) Use strong, clear CTAs, 3) Test different ad variations, 4) Improve audience targeting, 5) Use eye-catching visuals, 6) Ensure ad relevance to landing page.
AdBid uses AI to test and optimize your ad creatives automatically. Improve CTR by 50% or more with smart A/B testing.
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