Privacy Policy

1. Introduction

AdBid ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our advertising optimization platform and related services (collectively, the "Services").

By accessing or using our Services, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you provide directly to us, including:

• Name and contact information (email address, phone number, company name)
• Account credentials (username and password)
• Payment and billing information
• Professional information (job title, department, company size)
• Communications you send to us

2.2 Advertising Data

When you connect your advertising accounts, we collect:

• Campaign performance metrics and analytics
• Ad spend data and budget information
• Audience targeting parameters
• Creative assets and ad content
• Conversion and attribution data

2.3 Automatically Collected Information

We automatically collect certain information when you use our Services:

• Device and browser information
• IP address and location data
• Usage data and interaction with our Services
• Cookies and similar tracking technologies
• Log files and analytics data

3. How We Use Your Information

We use the collected information for various purposes:

• To provide, maintain, and improve our Services
• To optimize your advertising campaigns and performance
• To process transactions and send related information
• To send you technical notices and support messages
• To respond to your comments and questions
• To provide customer service and support
• To send marketing communications (with your consent)
• To detect, prevent, and address technical issues
• To comply with legal obligations
• To protect our rights and prevent fraud

4. Data Sharing and Disclosure

We may share your information in the following circumstances:

4.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service.

4.2 Advertising Platforms

With your authorization, we share necessary information with advertising platforms (Meta, Google, TikTok, etc.) to manage and optimize your campaigns.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication mechanisms
• Employee training on data protection
• Incident response procedures
• Documented security controls and review processes
• GDPR compliance measures

6. Data Retention

We retain your information for as long as necessary to provide our Services and fulfill the purposes outlined in this Privacy Policy. Retention periods may vary depending on:

• The nature of the information
• Legal and regulatory requirements
• Business and operational needs
• Your account status and activity

When your account is closed, we will delete or anonymize your personal information within 90 days, unless we are required to retain it for legal purposes.

7. Your Rights and Choices

7.1 Access and Correction

You have the right to access and update your personal information through your account settings or by contacting us.

7.2 Data Portability

You can request a copy of your personal data in a structured, commonly used, and machine-readable format.

7.3 Deletion

You may request deletion of your personal information, subject to certain legal exceptions.

Facebook Data Deletion

If you have connected your Facebook account to AdBid, you can request deletion of your Facebook-related data through:

• Facebook's Apps and Websites settings in your Facebook account
• Our automated data deletion callback system that processes requests from Facebook
• Contacting our support team directly at support@adbid.me

When you request data deletion through Facebook, we will:

• Remove all Facebook account connections and access tokens
• Delete your advertising campaign data and analytics
• Remove any cached Facebook profile information
• Provide a confirmation code to track your deletion request

Data deletion requests are typically processed within 30 days. You can check the status of your request at any time using the confirmation code provided.

7.4 Google Ads API Data

When you connect Google Ads, AdBid uses Google OAuth with the Google Ads API scope (https://www.googleapis.com/auth/adwords) to access only the Google Ads accounts you explicitly authorize. Depending on the features you use, we:

• Read account structure, campaign settings, advertising entities, budgets, and performance and conversion reporting data, to display and analyze those accounts within AdBid; and
• Create and manage advertising entities on your behalf and at your direction — including creating campaigns, ad groups and ads, updating budgets and bids, and pausing or enabling campaigns.

The Google Ads API provides a single scope that covers both reading and managing Ads data; Google does not offer a narrower or read-only Ads scope. We access or modify your Google Ads accounts only to provide the AdBid features you use, and only for the accounts you connected.

• Google OAuth access and refresh tokens are processed only on our servers, encrypted at rest, and are never exposed to your browser after authorization
• Google Ads data is used only to provide or improve user-facing AdBid features that you use
• We do not sell Google user data, transfer it to third parties except as needed to provide the Services, or use it for advertising or to build advertising profiles
• We do not use Google Ads user data to develop, train, or improve generalized artificial intelligence or machine-learning models
• Humans do not read your Google Ads data except with your affirmative consent for specific messages, as necessary for security or to comply with applicable law, or where the data has been aggregated and anonymized
• Access is limited to authorized members of your AdBid customer account and to service providers necessary to operate the Services

You can revoke access at any time from the Google Ads integration screen in AdBid or from your Google Account permissions at myaccount.google.com/permissions. Disconnecting Google Ads in AdBid revokes the stored authorization and deletes the imported Google Ads data for that connection.

AdBid's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

7.5 TikTok API for Business Data

When you connect TikTok Ads, AdBid receives the advertiser accounts and permissions you approve, campaign structure, creative metadata, delivery status, and reporting metrics. Access tokens are processed only on our servers and are used to provide reporting and the campaign-management actions you request.

• We do not expose TikTok access tokens to the browser after authorization
• We do not sell TikTok data or use it to train generalized artificial intelligence models
• Campaign changes are limited to authorized AdBid account owners and administrators
• You may disconnect TikTok Ads at any time to revoke AdBid's access

7.6 Opt-Out

You can opt-out of marketing communications by clicking the unsubscribe link in our emails or updating your preferences in your account settings.

7.7 Do Not Track

Our Services do not respond to Do Not Track signals. However, you can manage cookie preferences through your browser settings.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws different from those in your country. We ensure appropriate safeguards are in place for such transfers, including:

• Standard contractual clauses approved by the European Commission
• Adequacy decisions
• Privacy Shield certification (where applicable)

9. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.

10. California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect, use, and disclose
• The right to delete personal information
• The right to opt-out of the sale of personal information (we do not sell personal information)
• The right to non-discrimination for exercising privacy rights

11. European Privacy Rights

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent
• Right to lodge a complaint with supervisory authorities

12. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and use personal information about you. Our use includes:

• Essential Cookies: Required for the operation of our Services
• Performance Cookies: To understand how you use our Services
• Functionality Cookies: To remember your preferences
• Analytics Cookies: To improve our Services

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may limit your ability to use some features of our Services.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. For material changes, we will provide additional notice through email or prominent notice within the Services.

14. Contact Information

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

For EU residents, you may also contact our Data Protection Officer at: dpo@adbid.me