Spend, revenue, ROAS, LTV and cohorts read from one live source of truth.
Spend, revenue, ROAS, LTV and cohorts — pulled from every channel into one workspace that updates in real time, so you always know what to scale.
OPEN ANALYTICSFrom the top-line table down to a single cohort — each tab answers one question, and every view stays in sync with the same live data, so switching tabs changes the angle, never the truth.
The numbers that matter, grouped the way you work — pick an app, a date range and a grouping, and every metric lines up in one table: Cost, Gross revenue, ROAS, CPA, installs and more, with a Totals row on top. Group by date, campaign or country and drill straight in. The Totals row stays put as you regroup, so a segment always reads against the whole.
Pick any metric from the sidebar — revenue, MRR, ARPU, installs, trials — and plot it over time. The headline shows the total for the period while the chart draws the trend; compare periods or break it down by product in a click.
Watch cumulative revenue per paying user build across P0 to P12, one curve per cohort. Group by day, week, product or country and toggle the series you care about to see which cohorts pay back fastest — and how far. Comparing curves rather than end points shows which cohort is still climbing.
Group users by the week they arrived and watch cumulative revenue build across day buckets — 0d, 7d, 28d, 92d — or renewal periods. A lime heat map makes the strongest and weakest cohorts jump off the screen, with ROI, ARPU, profit and predicted LTV all alongside. Reading the map by column tells you whether a weak week was acquisition or retention.
AdBid unifies data from your connected ad accounts and your own revenue events into one warehouse, so every tab — Overview, Charts, LTV and Cohorts — reads from the same source of truth instead of separate platform dashboards. That is what keeps a cohort chart and an Overview row from disagreeing about the same week.
