AI marketing analyst: ask your ad data anything

The AI Report is a structured document — you pick a period and get a full, fixed P&L, ROAS and cohort report. AI Analyst is a free-form conversation: you ask ad-hoc questions, it writes SQL on the fly, drills into whatever you point at, and you go back and forth. Use the report for the regular read-out, the analyst for the questions in between.

Yes. When a question needs data, it generates a query, validates it, and executes it read-only against your warehouse — across all your ad accounts at once if you choose. You can expand every query to see exactly what ran; it can only read, never write or change anything, so no answer can alter the data it came from.

A hard rule in the system forbids fabricated data: every figure in an answer comes from an executed query or the analytics API, never from the model’s memory or an estimate. If the available data cannot answer your question, the analyst tells you what is missing instead of guessing — which is why an answer sometimes arrives as a gap rather than a number.

Each campaign, ad set or ad gets one of four calls — stop, decrease, monitor or scale — based on your thresholds and benchmarks (green/yellow/red percentiles). The analyst also checks cohort maturity, so it will monitor a fresh cohort rather than recommend stopping it before it has had time to pay back. The threshold behind each call is shown with it, so you can argue with the number rather than the verdict.

Ask in English or your own language and it replies in kind. You can pick a fast, low-cost model for quick lookups or a stronger model for complex, multi-step analysis — the underlying data and queries are the same either way, so the model changes the depth of the reading, not the numbers being read.

Platform access is free, managed spend carries a 1% fee with no subscription, and AI generation is billed in tokens rather than a fixed plan.

It reads the metrics as one funnel — CPM, CTR, CVR, CPA, ROAS and payback — ranks root causes by impact and gives each campaign a verdict: stop, decrease, monitor or scale, with the threshold behind the call. The analyst works across every connected ad account, respects cohort maturity so young cohorts are not killed early, and saves each conversation as history you can reopen and keep drilling into later.

A chat-based growth analyst for your campaigns. Ask in plain language — it writes and runs read-only SQL, reads the numbers as a funnel, and hands back stop, scale or monitor verdicts with the exact threshold to back them. Every figure comes from a live query, never invented. Need a periodic, shareable document instead of a conversation? That is AI Report. You ask; it decides what data it needs, writes the query, runs it, diagnoses the funnel, and tells you what to do — all in one conversation you can keep drilling into, with every step of the reasoning left on screen.

Ranking by impact separates the one problem worth fixing from the five that only look bad.