Calculate Cost Per Mille (thousand impressions) instantly. Plan your display ad budget and compare with platform benchmarks.
CPM (Cost Per Mille) measures the cost to reach 1,000 impressions. "Mille" is Latin for thousand. Its the standard pricing model for display, video, and awareness campaigns.
Example: If you spend $500 and receive 50,000 impressions, your CPM is $10 ($500 / 50,000 × 1000 = $10).
| Platform | Avg. CPM | Your Status |
|---|---|---|
| 🖼️Google Display Network | $2.80 | |
| 📘Facebook / Instagram Feed | $11.50 | |
| 📱Facebook / Instagram Stories | $8.50 | |
| 🎵TikTok Ads | $10.00 | |
| 💼LinkedIn Ads | $33.80 | |
| 📺YouTube Ads | $9.70 | |
| 🐦Twitter/X Ads | $6.50 | |
| 📌Pinterest Ads | $5.00 |
* Benchmarks are industry averages and may vary by targeting, season, and competition.
CPM (Cost Per Mille) is the cost to reach 1,000 impressions. "Mille" means thousand in Latin. It is the standard pricing model for display advertising, video ads, and brand awareness campaigns.
CPM is calculated using the formula: CPM = (Total Cost / Total Impressions) × 1000. For example, if you spend $500 and receive 50,000 impressions, your CPM is $10.
A good CPM varies by platform and industry. Google Display averages $2-3, Facebook $8-14, LinkedIn $30-40. Lower CPM generally means more efficient reach, but higher CPM platforms may deliver better quality audiences.
CPM (Cost Per Mille) is the cost per 1,000 impressions (views), while CPC (Cost Per Click) is the cost per click. CPM is used for awareness campaigns, while CPC is used for traffic and conversion campaigns.
High CPM can be caused by: narrow targeting, competitive audience, peak advertising seasons (Q4, holidays), low ad relevance scores, or premium placements. Try broadening targeting or improving ad quality.
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