CTV advertising platform workflow for growth teams

CTV advertising platform workflow for growth teams: plan connected TV ads, produce creatives, and bring CTV spend into attribution and LTV reporting.

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A CTV advertising platform is software used to plan, buy and measure ads delivered on connected TV.

• Streaming apps and smart TV inventory via DSPs and publisher deals
• Bought against audiences and households, not individual profiles
• Landscape video built for a lean-back screen
• Measured by household-level or incrementality methods

Where connected TV ads fit in the AdBid workflow

AdBid publishes campaigns directly to Meta, Google, and TikTok.

• Shared brief and campaign planning across channels.
• Landscape video creatives for CTV placements.
• Bring your CTV spend into unified reporting.

Produce connected TV creatives from the same hypotheses

Adapt winning paid-social angles into 16:9 video, copy, and localized variants sized for CTV placements.

• Landscape video and copy variants.
• Localization by market and language.
• Cross-channel creative history in one library.

Read CTV spend against attribution, cohorts, and LTV

Import CTV spend and results into the attribution, revenue, cohort.

• Unified reporting across CTV, social, and search.
• Cohort and predictive LTV context for CTV-exposed traffic.
• Recommendations an operator applies in the CTV buying tool.

Connect the platform account

One authorization; attribution and revenue views come with it.

Describe the offer and market

Goal, budget, audience logic and creative inputs, once.

Get a launch-ready structure

Campaign, ad set and ad built from the brief with consistent naming.

Approve behind guardrails

Critical changes wait for you; kill switches cap what automation may do.

Scale on revenue, not clicks

Decisions read attribution and predicted LTV, not platform-reported conversions.

Common questions about CTV advertising platforms

Open the next layer

Guides & resources