Decision intelligence platform for safe, automatic ad decisions

A decision intelligence platform that gives one clear decision per campaign — with the rule and the threshold behind it.

Encode your playbookAgents read live metricsOne deterministic decision
Runs onMeta Ads logoMeta AdsGoogle Ads logoGoogle AdsTikTok Ads logoTikTok AdsSnapchat Ads logoSnapchat AdsMoloco Ads logoMoloco Ads
Decision Intelligence
v4 active
1Contexts
2Agents
3Rules
4Decision
5Action
SCALE +10%/dayUS · ProspectingApproved · Auto
ROAS 4.1× > 3.0× target · cohort mature · guards passed

What is a decision intelligence platform?

A decision intelligence platform is software that turns a team's rules, context and live metrics into one clear, explainable decision per campaign — stop, scale, reduce or wait — and executes it safely rather than leaving the call to a dashboard.

  • A visible pipeline: contexts and rules, agents on live data, one deterministic decision
  • Approve each action yourself or switch on Auto Mode
  • A safe gateway with a full audit log and one-click rollback
  • The engine behind Campaign Autopilot, reading free attribution and predictive LTV
How it works

From your playbook to action: the decision intelligence platform in 5 steps

Encode your playbook

Turn how you run ads into reusable context packs — economics, funnel, creatives, risk, timing — and activate the ones that fit each account.

  • They compile with your rule packs, like “stop losers, scale winners”
  • A workspace the agents follow
  • Your strategy becomes something the system can apply consistently
Step 1 · Encode your playbook
Context packs0/6 active
Economics
Funnel
Creatives
Risk
Timing
Cohorts
Rule pack · Stop losers · Scale winnerscompiled into active workspace
PRIORITY 1
Step 2 · Agents read live metrics
AI agents · 190/5 signals
CreativesCTR 2.4% · fresh
FunnelCVR 1.1% · weak
EconomicsROAS 4.1× · strong
Riskvolatility low
Timingcohort maturing
386 metrics · ClickHouse · every 5 min

Agents read live metrics

A team of AI agents reads hundreds of live metrics from your warehouse — refreshed every few minutes.

  • Each agent analyzes a single dimension: creatives, funnel, unit economics, risk, timing
  • Every agent returns an evidence-backed signal, not a guess

One deterministic decision

The rule engine merges those signals against your thresholds with a priority matrix and guards, then produces a single decision per campaign — stop, scale, reduce or wait.

  • The exact reason and threshold behind every decision
  • Respects cohort maturity, so young cohorts get watched, not killed
  • When two signals disagree, the priority matrix decides which one wins — and tells you which
Step 3 · One deterministic decision
Economics · ROAS 4.1×
Funnel · CVR weak
Rule · Scale winners
DecisionSCALE +10%/day
US · Prospecting — ROAS 4.1× > 3.0× target, cohort mature. Vertical scaling, post-scale watch on.
payback OKbudget guardcohort mature
Step 4 · Preview & approve — or automate
Review queue1 pending
SCALE +10%/dayUS · ProspectingPending
Preview: budget $18.4k → $20.2k. Reason: ROAS 4.1× > 3.0×, cohort mature. Guards passed.
ApproveRejectOverride
Auto Modetrusted scenarios execute on their own

Preview & approve — or automate

Every decision lands in a review queue as a preview: approve, reject or override with one click.

  • Trust it on a scenario? Switch on Auto Mode and let it execute on its own
  • You stay in control of exactly where automation is allowed
  • Anything outside the scenarios you enabled keeps waiting for you

Execute safely, audit, roll back

Approved actions run through a safe gateway to the connected ad platform — pause, change budget, notify — and every one is written to an audit log.

  • A kill switch stops everything instantly
  • One-click rollback restores the last stable budget, so scaling is never a one-way door
  • The log keeps decision, threshold and resulting change together
Step 5 · Execute safely, audit, roll back
Safe gateway → Meta Ads API
CHANGE_BUDGETUS · Prospecting +10%
PAUSEDE · Broad (loser)
Audit log
Safety
Kill switch
Rollback to last stable
Post-scale watch
Getting started

Get started in 5 steps

01Takes 1 minute

Connect the ad account

Meta, Google or TikTok. Attribution comes free with it.

02Takes 2 minutes

Set the target CPA and test structure

Pick the product, geos and one of six testing structures.

03Takes 1 minute

Let the agents build the tree

Campaigns, ad sets and ads with consistent naming and budgets.

04Takes 1 minute

Preview and approve

Every launch group waits for your review before anything goes live.

05Every 5 minutes

Agents run the loop

Stop, reduce, monitor and scale against live CPA, ROAS and revenue.

FAQ

Common questions

Context packs encode how you think about ads — your economics, funnel, creative and risk logic — as reusable knowledge the AI agents follow. Rules are deterministic templates like “stop losers” or “scale winners.” You activate the packs and rules that fit an account, and they compile into the workspace that drives every decision, so the system applies your playbook instead of a generic one.

Only if you let it. By default every decision waits in a review queue for you to approve, reject or override. When you trust the system on a given scenario, you can enable Auto Mode so it executes on its own — and you decide exactly which scenarios that applies to, while everything else keeps waiting for a human.

No. AI agents read live metrics and produce signals, but the final decision is made by a deterministic rule engine with a priority matrix, guards and your thresholds. Every decision — stop, scale, reduce or wait — comes with the reason and the threshold that triggered it, and it accounts for cohort maturity so it won’t stop a cohort before it has had time to pay back. The same inputs and thresholds produce the same call every time.

Actions run through a safe gateway, never directly. Everything is written to an audit log, a kill switch halts all automation instantly, and one-click rollback restores the last stable budget. Scaling steps are gradual and watched after the fact, so a bad move can be undone rather than compounded by the next one.

From your own warehouse — hundreds of ad, order and cohort metrics refreshed every few minutes. The agents analyze that live data and the decisions execute against the connected ad platform, so what you see and what the system acts on are the same source of truth.

Platform access is free, managed spend carries a 1% fee with no subscription, and AI generation is billed in tokens rather than a fixed plan.

Every execution passes through a safe gateway with a full audit log and one-click rollback, so nothing changes in an ad account without a traceable reason. This is the engine that powers Campaign Autopilot, and it reads the same free attribution and predictive LTV data as the rest of the platform, so decisions follow real payback rather than platform-reported conversions.

Encode your context and rules, let AI agents read your live metrics, and get one clear decision per campaign — stop, scale, reduce or wait — with the reasoning to back it. Approve each action yourself or switch on Auto Mode, always behind a safe gateway with a full audit log and one-click rollback. This is the decision engine that powers Campaign Autopilot. Your knowledge plus live data flows through a pipeline you can see end to end: contexts and rules, AI analysis, one deterministic decision, your approval, and safe execution with an audit trail. Every stage keeps its inputs visible, so a decision traces back to the rule and the number behind it.

The log keeps decision, threshold and resulting change together, which is what makes a bad week reviewable.

Explore more

Open the next layer

Open Decision Intelligence
AI Ads Autopilot
AI Ads Autopilot

Monitor, stop, and scale campaigns against target CPA

Ads Campaign Manager
Ads Campaign Manager

Manage every Meta campaign in one live table

AI Marketing Analyst
AI Marketing Analyst

Ask paid media and revenue data questions

AI Media Buying
AI Media Buying

AI agents launch, scale, and protect spend

From the blog

Guides & resources

All guides
The Complete Guide to AI-Powered Ad Optimization in 2026
Guides8 min read
The Complete Guide to AI-Powered Ad Optimization in 2026Sarah ChenJan 15, 2025
What Is AI Media Buying? Definition, How It Works and How to Choose a Platform
Guides10 min read
What Is AI Media Buying? Definition, How It Works and How to Choose a PlatformSarah ChenSep 5, 2026
Top 10 AI Analytics Tool
Tracking & Attribution15 min read
Top 10 AI Analytics ToolSarah ChenSep 2, 2026
Top 10 AI Ad Copy Generator
Creative Testing15 min read
Top 10 AI Ad Copy GeneratorDavid KimAug 23, 2026
Top 10 AI UGC Generator
Creative Testing15 min read
Top 10 AI UGC GeneratorMarcus ChenAug 22, 2026
Top 10 AI Image Generator for Ads
Creative Testing15 min read
Top 10 AI Image Generator for AdsDavid KimAug 21, 2026
Top 10 AI Video Generator for Ads
Creative Testing16 min read
Top 10 AI Video Generator for AdsDavid KimAug 20, 2026
How AI in Advertising Is Reshaping Ad Creation in 2026
Guides5 min read
How AI in Advertising Is Reshaping Ad Creation in 2026David KimDec 22, 2025

Put this to work on your paid media.

Works with Meta, Google, TikTok, Snapchat and Moloco. Attribution is included.