Decision intelligence platform for safe, automatic ad decisions
A decision intelligence platform that gives one clear decision per campaign — with the rule and the threshold behind it.
What is a decision intelligence platform?
A decision intelligence platform is software that turns a team's rules, context and live metrics into one clear, explainable decision per campaign — stop, scale, reduce or wait — and executes it safely rather than leaving the call to a dashboard.
- A visible pipeline: contexts and rules, agents on live data, one deterministic decision
- Approve each action yourself or switch on Auto Mode
- A safe gateway with a full audit log and one-click rollback
- The engine behind Campaign Autopilot, reading free attribution and predictive LTV
From your playbook to action: the decision intelligence platform in 5 steps
Encode your playbook
Turn how you run ads into reusable context packs — economics, funnel, creatives, risk, timing — and activate the ones that fit each account.
- They compile with your rule packs, like “stop losers, scale winners”
- A workspace the agents follow
- Your strategy becomes something the system can apply consistently
Agents read live metrics
A team of AI agents reads hundreds of live metrics from your warehouse — refreshed every few minutes.
- Each agent analyzes a single dimension: creatives, funnel, unit economics, risk, timing
- Every agent returns an evidence-backed signal, not a guess
One deterministic decision
The rule engine merges those signals against your thresholds with a priority matrix and guards, then produces a single decision per campaign — stop, scale, reduce or wait.
- The exact reason and threshold behind every decision
- Respects cohort maturity, so young cohorts get watched, not killed
- When two signals disagree, the priority matrix decides which one wins — and tells you which
Preview & approve — or automate
Every decision lands in a review queue as a preview: approve, reject or override with one click.
- Trust it on a scenario? Switch on Auto Mode and let it execute on its own
- You stay in control of exactly where automation is allowed
- Anything outside the scenarios you enabled keeps waiting for you
Execute safely, audit, roll back
Approved actions run through a safe gateway to the connected ad platform — pause, change budget, notify — and every one is written to an audit log.
- A kill switch stops everything instantly
- One-click rollback restores the last stable budget, so scaling is never a one-way door
- The log keeps decision, threshold and resulting change together
Get started in 5 steps
Connect the ad account
Meta, Google or TikTok. Attribution comes free with it.
Set the target CPA and test structure
Pick the product, geos and one of six testing structures.
Let the agents build the tree
Campaigns, ad sets and ads with consistent naming and budgets.
Preview and approve
Every launch group waits for your review before anything goes live.
Agents run the loop
Stop, reduce, monitor and scale against live CPA, ROAS and revenue.
Common questions
Open the next layer
Guides & resources
Put this to work on your paid media.
Works with Meta, Google, TikTok, Snapchat and Moloco. Attribution is included.









