AdBid author
Jennifer Walsh
Cross-Channel Strategy Director
Articles by Jennifer Walsh
guides
Marketing Campaign Planning Guide 2026
Master marketing campaign planning in 2026. Learn the complete framework for planning, executing, and measuring integrated marketing campaigns that...
guides
Lookalike Audiences Guide 2026
Master lookalike audiences for Meta, Google, and more. From 1% precision to broad targeting debates — when to use lookalikes and when Advantage+ wins.
guides
Cross-Platform Advertising Guide 2026
Master cross-platform advertising in 2026. Learn to integrate campaigns across Meta, Google, and TikTok for maximum reach and unified measurement.