guides13 min read
Meta Advertising Policies in 2025: What You Need to Know
Navigate Meta's advertising policies with confidence. Learn what's allowed, common rejection reasons, and how to get approved.
MR
Michael Rodriguez
Customer Success Lead | December 28, 2024
Overview of Meta Ad Policies
Meta's advertising policies exist to create a safe experience for users. Understanding them helps you:
- Get ads approved faster
- Avoid account restrictions
- Build sustainable ad accounts
Prohibited Content Categories
Absolutely Prohibited
- Illegal products/services
- Discriminatory practices
- Tobacco and related products
- Drugs and drug-related products
- Weapons and explosives
- Adult content and services
Restricted Categories
- Alcohol (age-gated, location-restricted)
- Dating services (requires authorization)
- Real money gambling (heavily regulated)
- Cryptocurrency (requires approval)
- Political ads (requires verification)
Common Rejection Reasons
Best Practices for Approval
- Be accurate and honest
- Disclose material information
- Use authentic testimonials
- Link to compliant landing pages
- Respond quickly to review requests
Stay compliant while maximizing performance. Learn more about AdBid.
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Meta Adsad policiescomplianceFacebook
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