AdBid author
Sarah Palmer
Demand Generation Director
Articles by Sarah Palmer
guides
Demand Generation: Complete B2B Strategy Guide for 2025
Master demand generation with proven strategies for B2B marketing. Learn the difference between demand gen and lead gen, tactics, metrics, and tools.
guides
Lead Generation Advertising Guide 2026
Master lead generation advertising with proven CPL optimization strategies. From native forms to AI-powered targeting — generate quality leads affordably.