Facebook Ad & Post Size Guide 2025: All Image Dimensions

Key Takeaways

• Facebook Feed images: 1080 x 1080px (1:1) or 1200 x 628px (1.91:1)
• Stories & Reels: 1080 x 1920px (9:16)
• Keep file size under 30MB
• Use PNG for graphics, JPG for photos
• Text should cover less than 20% of image

Why Image Size Matters

Using the wrong image dimensions leads to:

• Cropped or stretched visuals
• Lower quality after compression
• Poor engagement rates
• Wasted ad spend

Facebook Feed Sizes

Feed Post Image

Alternative ratios:

• 4:5 (vertical): 1080 x 1350px - Takes more screen space
• 1.91:1 (landscape): 1200 x 628px - Classic link preview

Feed Video

Carousel Ads

Facebook Stories & Reels

Stories Image

Stories Video

Reels

Facebook Ad Placements

Right Column Ads

Instant Articles

Marketplace

Search Results

Instagram Sizes (via Meta Ads Manager)

Instagram Feed

Instagram Stories

Instagram Reels

Messenger Ad Sizes

Messenger Inbox

Messenger Stories

Audience Network Sizes

Native, Banner, Interstitial

Rewarded Video

Quick Reference Chart

Text Overlay Guidelines

Facebook removed the strict 20% text rule, but images with less text still perform better.

Best practices:

• Keep text minimal and readable
• Use large, bold fonts
• Ensure contrast with background
• Include text in creative, not just overlay

Video Specifications

Recommended Video Settings

Codec: H.264
Audio: AAC, 128kbps+
Frame Rate: 30fps or 60fps
Bitrate: 8-12 Mbps for 1080p

Captions

• 80% of videos watched without sound
• Add burned-in captions or SRT files
• Keep captions large and readable

File Optimization Tips

For Images

Export at 2x resolution, let Facebook downscale

Use PNG for graphics with flat colors

Use JPG (85% quality) for photos

Compress with TinyPNG or Squoosh

For Videos

Export at highest quality first

Compress with HandBrake

Target 8-12 Mbps for 1080p

Keep file under 4GB

Common Mistakes to Avoid

1. Wrong Aspect Ratio

Your 16:9 image will be cropped in Feed. Always design for the placement.

2. Low Resolution

Uploading 600x600 images looks pixelated on high-DPI screens.

3. Important Elements at Edges

Facebook may crop edges. Keep key content in center.

4. Ignoring Safe Zones

Stories and Reels have UI overlays. Design with safe zones.

5. Too Much Text

While not penalized, text-heavy images perform worse.

Creating Multiple Sizes

Design Workflow

Start with largest size (1080x1920 for Stories)

Adapt to square (1080x1080)

Create landscape version (1200x628)

Export all variants

Tools for Resizing

• Canva (free templates)
• Adobe Express
• Figma
• Photoshop

Conclusion

Using correct image sizes ensures your ads look professional and perform well. Always design for multiple placements and use the highest resolution possible.

Quick checklist:

• [ ] Feed images: 1080x1080 or 1200x628
• [ ] Stories/Reels: 1080x1920
• [ ] Carousel: 1080x1080 per card
• [ ] Text under 20%
• [ ] File under 30MB

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