How We Helped E-commerce Scale to $600K Daily Ad Spend
case studies8 min read

How We Helped E-commerce Scale to $600K Daily Ad Spend

A detailed case study of how a fashion e-commerce brand scaled from $50K to $600K daily ad spend while maintaining profitability using AI-powered optimization.

Michael Rodriguez
Michael Rodriguez
Customer Success Lead | January 10, 2025
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The Challenge

When StyleVault came to us, they had a problem most e-commerce brands dream of: product-market fit with strong demand. But they couldn't scale.

Starting Point:
  • $50K daily ad spend on Meta
  • 2.8x ROAS (profitable but tight margins)
  • Heavy reliance on manual campaign management
  • 3-person media buying team working overtime

Every time they tried to scale beyond $50K, ROAS would crash.

The Solution

We implemented a three-phase approach:

Phase 1: AI-Powered Bid Management

First, we connected their Meta account to AdBid's AI optimization engine. Real-time bid adjustments every 15 minutes replaced daily manual checks.

Results after 2 weeks:
  • ROAS improved from 2.8x to 3.1x
  • Media team freed up 20+ hours per week

Phase 2: Creative Velocity System

We built a creative testing framework that could support scale. AI analyzed top-performing creative elements and generated 50+ variations weekly.

Phase 3: Audience Expansion

With bids and creative optimized, we tackled audience saturation using broad targeting with AI optimization and value-based lookalikes.

The Results

After 90 days with AdBid:

MetricBeforeAfterChange
Daily Spend$50K$600K+1100%
ROAS2.8x3.4x+21%
Daily Revenue$140K$2.04M+1357%

Ready to scale your e-commerce advertising? Book a strategy call to see if AdBid is right for you.

Tags

e-commercecase studyscalingMeta adsROAS

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